Business brand calculator

BRAND CALCULATOR

REVEAL EXPANSION OPPORTUNITIES FOR YOUR BRAND

There are 10 questions with five options, and at the end you will receive an average grade, the maximum is 10.

The purpose is to reflect on the fundamental elements of your business and brand strategy, and what opportunities are open to strengthen it.

10 preguntas .:::. Una marca

Información de la marca

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Name(Required)

First name Last name

Name of the brand(Required)

Email(Required)

Questionnaire

There are 10 questions, with 5 options each, choose the one that is closest to your reality. At the end a weighted total is given with a maximum of 10 points.

1. Company philosophy

Mission, vision and philosophy of the company are formally written. They guide the leader and the work team in a clear and objective manner. What is their level of development?

2. Business and marketing objectives

The business (3) and marketing (3) objectives have been established to implement company actions that will drive and sustain it in the market.

3. Brand strategy

The qualities and features of the brand are defined, such as the promise and the differential proposal. There is a Brand Statement, which describes the brand's role in the market.

4. Marketing and sales

It has a marketing plan, as well as a system for serving prospects and customers. It defines initiatives, budget, metrics, responsible parties and timing.

5. Perceived quality

What level of overall quality the customer receives, in terms of the final product/service, as well as information, personal attention and resolution of situations throughout the customer journey.

6. Corporate culture

The leader and the team understand their role in the entire company system. The team is solidly articulated, there is minimal friction; their goal is to be the best offer to customers.

7. Visual Identity

The brand has a short and memorable name. The logo is simple, distinctive and contemporary. The slogan harmoniously complements the design. There is an identity manual that defines the uses and limitations of the corporate identity.

8. Communication

Brand messages are unique, powerful and appealing to customers and prospects. The design is clear, consistent and adapted to different platforms. A communication plan is scheduled in media and digital platforms.

9. Website

The website easily communicates the qualities and purpose of the brand. It is accessible from all types of devices, is fast, easily browsable, intuitive and optimized (SEO).

10. Social media

We have profiles on the most appropriate platforms for our brand, with a strategic plan of organic and paid publications. In addition, we promote a fluid and active interaction with our online community. We collect digital data on a regular basis.

Results

It is an average of the number of responses. The result will be sent to your email.

TOTAL

Average result

Phone

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