Business brand calculator

How solid is your brand?

Find out in minutes with our Brand Calculator. valuate 13 key areas that determine the maturity level of your brand and receive a clear view of its strengths and opportunities for improvement. Ideal for companies that want to grow with strategy, not improvisation.

Information

Name of the brand(Required)

Email(Required)

Questionnaire

1. Company philosophy

Mission, vision and philosophy of the company are formally written. They guide the leader and the work team in a clear and objective manner. What is their level of development?

2. Business and marketing objectives

Three business objectives and three marketing objectives have been established in order to implement company actions that will drive and sustain it in the market.

3. Brand strategy

The personality, tone of voice, qualities and traits of the brand are defined. There is a brand promise and differential proposal. The Brand Statement, which describes the brand's role in the market, has been drafted.

4. Leadership and corporate culture

The leader and the team understand their role in the company's system. The team is solidly articulated, there is a minimum of friction; their goal is to be the best offer for customers.

5. Quality and customer experience

What level of overall quality does the customer perceive in terms of the product/service? How satisfactory is the brand experience in terms of information, personal attention and resolution of situations along the customer journey?

6. Brand structure - Branding

The brand has a short and memorable name. The logo is simple, distinctive and contemporary. The slogan harmoniously complements the design. There is an identity manual that defines the uses and limitations of the corporate identity.

7. Brand communication

Brand messages are unique, powerful and appealing to customers and prospects. The design is clear, consistent and adapted to different platforms. A communication plan is scheduled in media and digital platforms.

8. Marketing

There is a strategic marketing plan that establishes how to position the brand, attract prospects and strengthen the image. It defines segments, key messages, channels, budget, KPIs and schedule of activities.

9. Website

The website easily communicates the qualities and purpose of the brand. It is accessible from all types of devices, is fast, easily browsable, intuitive and optimized (SEO).

10. Social media

We have profiles on the most convenient social platforms for our brand, at least 2. We have a plan for organic and paid publications. Furthermore, we maintain a fluid and active interaction with the online community.

11. Sales

There is a structured sales process that includes lead generation, follow-up, sales closure and post-sales. There are clear protocols, support tools (CRM or other) and performance metrics.

12. Technology and automation

We make extensive use of technology to gather information and automate processes to streamline marketing and sales operations.

13. Innovation and adaptability

The company actively monitors the market and adapts its offer, communication and operation according to new trends, technologies and customer needs.

TOTAL

Average result 00/100

Name

This field is for validation purposes and should be left unchanged.