Mission, vision and philosophy of the company are formally written. They guide the leader and the work team in a clear and objective manner. What is their level of development?

The business (3) and marketing (3) objectives have been established to implement company actions that will drive and sustain it in the market.

The qualities and features of the brand are defined, such as the promise and the differential proposal. There is a Brand Statement, which describes the brand's role in the market.

It has a marketing plan, as well as a system for serving prospects and customers. It defines initiatives, budget, metrics, responsible parties and timing.

What level of overall quality the customer receives, in terms of the final product/service, as well as information, personal attention and resolution of situations throughout the customer journey.

The leader and the team understand their role in the entire company system. The team is solidly articulated, there is minimal friction; their goal is to be the best offer to customers.

The brand has a short and memorable name. The logo is simple, distinctive and contemporary. The slogan harmoniously complements the design. There is an identity manual that defines the uses and limitations of the corporate identity.

Brand messages are unique, powerful and appealing to customers and prospects. The design is clear, consistent and adapted to different platforms. A communication plan is scheduled in media and digital platforms.

The website easily communicates the qualities and purpose of the brand. It is accessible from all types of devices, is fast, easily browsable, intuitive and optimized (SEO).

We have profiles in the most appropriate platforms for our brand, at least 2. We have a plan of organic and paid publications. We promote a fluid and active interaction with our online community.

We make extensive use of technology to gather information and automate processes in order to streamline marketing and sales operations.