Blog
Branding, beyond the logo, an integral business strategy
When talking about branding, many companies automatically think of their...
The secret to success: A strong brand drives sales and business value.
In today's business world, it is easy to get lost in operational and...
Ah! the important thing is to create the brand concept!
The definition of a brand goes beyond visual design or advertising...
A brand plan defines a clear business path
For an entrepreneur, implementing a solid branding plan is not only...
Inconsistency destroys business
In an organization it is essential to be consistent between what is said...
Is your marketing all about promises, promises and promises?
When a brand promises more than it can actually deliver, it creates a gap...
Quality is essential for a brand
Quality is the primary factor that adds the most value to a brand. This...
The short term is the enemy of companies
In the competitive business world, the short-term perspective can become...
Brands are economic agents to compete
In an increasingly competitive economic environment, brands are essential...