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When brand promises are overstated
When brand promises are overstated
Advertising is an important tool for brands, as it allows them to attract consumers' attention...
Actions, not advertising talk!
Actions, not advertising talk!
There is a false belief, very widespread in business, regarding marketing and advertising:...
How a brand is created, strategic fundamentals
How a brand is created, strategic fundamentals
Recently, I had the opportunity to work for a client in Germany, who had a project for an...
Entrepreneurship in business, a process
Entrepreneurship in business, a process
The culture of entrepreneurship has a long history in the world, where there have been...
B2B marketing is special, how is it?
B2B marketing is special, how is it?
Business-to-business (B2B) marketing has different characteristics than consumer marketing.
No logo, no website and no social media first
No logo, no website and no social media first
Do not start your company with a logo or social networks, first conceptualize what you want to do to reduce risks and expenses.