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Politicians and brand strategy
Politicians and brand strategy
Building and managing lasting reputation and brand equity in the political arena is a complex...
Strategic Drift: The Silent Threat
Strategic Drift: The Silent Threat
Running an organization, be it a company or a government entity, without first defining its...
SMEs facing social networks
SMEs facing social networks
Successfully managing social networks is a fundamental challenge for small and medium-sized...
Excellence builds great brands
Excellence builds great brands
It is important that customers receive excellent products or services in order to create...
Symbols and their impact on behavior
Symbols and their impact on behavior
In the world of marketing and brand strategy, symbols play a fundamental role in the...
Brand Calculator, discover opportunity areas
Brand Calculator, discover opportunity areas
Brand Calculator, discover opportunity areas At ADmira Brand, we are committed to helping...