Blog
Brand Essence, Beyond Logos
In the fast-paced world of branding and brand strategy, we often focus on...
The difference between strategy and strategic planning
In today's highly competitive business environment, the terms “strategy”...
Brand Statement in business
Marty Neumeier, director de Liquid Agency, publicó en el 2007 el libro ZAG...
The consumer is becoming more digital
By 2019 Internet users in our country had reached 80.6 million (INEGI)....
