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Brand Calculator, discover opportunity areas
Brand Calculator, discover opportunity areas At ADmira Brand, we are committed to helping companies reach their full potential in today's marketplace, and offer them tools that allow them to discover windows of opportunity. As specialists in branding, marketing and...
Color as an essential brand element
Color plays a fundamental role in brand communication. It is a powerful tool that can convey emotions, values, and personality of a company. In this article, we will explore the importance of color in branding and provide examples of famous brands that effectively use...
The importance of business differentiation
Attract Customers by Being Special In a business world saturated with competitors, differentiation becomes the key to standing out and attracting the attention of customers. At the heart of this approach is the creation of a unique value proposition that resonates...
Creating brands without knowing: The negative effect
In today's fast-paced business world, building a strong and enduring brand has become a strategic priority. However, with the increasing accessibility of design tools and marketing platforms, a worrying trend has emerged: the execution of branding actions without a...
Brand Essence, Beyond Logos
In the fast-paced world of branding and brand strategy, we often focus on visual elements such as logos and colors. But what is a brand? Is it just what we see? In reality, a brand goes far beyond aesthetics. It is the amalgamation of feelings and thoughts that it...
The difference between strategy and strategic planning
In today's highly competitive business environment, the terms “strategy” and “strategic planning” are often used interchangeably. However, according to Roger L. Martin, author of the book “Playing to Win,” these two concepts are distinct and should not be confused....
Opportunity cost, how it affects businesses
In economics, opportunity cost is the cost of an alternative that has not been chosen. In business, this means that every decision a company makes has an opportunity cost, which is the value of the next best alternative that was not chosen. For example, if a company...
Your ego can hurt the company
A big ego can be a good thing in some situations.... It can give you the confidence to take risks and succeed. But when it comes to running a company, a big ego can be a huge liability. Here are some of the ways ego can hurt your company: Lead to poor decision-making....
Grow your business brand equity
Brand equity for a business is the effect on revenue beyond the product. It is based on name, reputation, and image. Strong brand equity can help a company to: Attract new customers Increase customer loyalty Get a higher price Expanding into new markets Reducing...
Social media requires discipline
In today's world, social networks have become an indispensable tool for companies. These platforms offer an invaluable space to interact with customers, strengthen brand image and promote products or services effectively. However, to achieve positive results in the...
Business Model, the great strategy
Alexander Osterwalder's Business Model System: An Innovative Approach to Business Success In today's world, where competition is fierce and technological changes occur at breakneck speed, clear understanding and sound strategic planning are vital to the success of any...
Satisfying and memorable consumer experiences
Delivering a memorable customer experience is essential to the success of any business. And one of the key factors in achieving this is having an excellent team. When you work with a committed and skilled team, you can provide exceptional customer service that not...