Blog
Brands are economic agents to compete
In an increasingly competitive economic environment, brands are essential agents to compete and achieve a prominent position in the market. The role of a brand goes beyond simply identifying a product; it becomes a strategic tool for companies seeking to stand out and...
Mexico needs to build great brands
In the Latin American context, specifically in Mexico, the lack of development of a large number of global brands can be attributed to various factors, including the lack of vision and long-term perspective in business strategies. We will then analyze this phenomenon...
Simplicity, logos should not be complex
In a world where attention is a precious and fleeting commodity, visual communication has become a fundamental tool for brands. The logo, as a central element of the visual identity, plays a crucial role in building a memorable and recognizable brand. However, there...
Digital marketing is not a switch
Demystifying Digital Marketing: More than a Switch, it's a Continuous task. In the fast-paced world of digital marketing, the nature of the discipline is often misunderstood. Some might see it as a magic switch that, when turned on, immediately generates a steady...
Artificial intelligence, branding and marketing
En la actualidad, la gestión de estrategias de marketing digital se ha vuelto un desafío cada vez más complejo y apremiante para las empresas. This dynamic scenario has been greatly influenced by the irruption of artificial intelligence (AI), a variable that has...
Business integrity, a prerequisite for success
Integrity in business drives the success of the entire enterprise Integrity, a core value in any company, is not only an ethical pillar, but also a driving force for sustainable success. In the business world, where transactions and relationships are key, integrity...
Your business on the Internet, five key steps
In today's business context, web presence has acquired a fundamental role for the progress and survival of any organization, even those located in local communities. The phenomenon becomes even more important in an increasingly digitized world, where consumers are...
Politicians and brand strategy
Building and managing lasting reputation and brand equity in the political arena is a complex process involving several key elements. The challenge is that it is often not possible to consolidate the political brand project in the long term. Politicians themselves...
Strategic Drift: The Silent Threat
Running an organization, be it a company or a government entity, without first defining its strategic direction is like navigating in uncharted waters without a compass. In this article, we will explore the risk of making decisions without a clear strategic direction...
SMEs facing social networks
Successfully managing social networks is a fundamental challenge for small and medium-sized enterprises (SMEs) in the digital era. Unlike large corporations with global reach, access to highly skilled experts and abundant budgets, SMEs face a unique challenge on their...
Excellence builds great brands
It is important that customers receive excellent products or services in order to create reputable brands in the competitive business world. In this article, we will look at the fundamental elements that underpin a great product or service, and highlight three...
Symbols and their impact on behavior
In the world of marketing and brand strategy, symbols play a fundamental role in the construction of a company's identity and in the influence they exert on people's behavior. Symbols are much more than just images; they are visual representations that convey deep,...