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A brand plan defines a clear business path
A brand plan defines a clear business path
For an entrepreneur, implementing a solid branding plan is not only desirable, it is critical...
Inconsistency destroys business
Inconsistency destroys business
In an organization it is essential to be consistent between what is said and what is done. It...
Is your marketing all about promises, promises and promises?
Is your marketing all about promises, promises and promises?
When a brand promises more than it can actually deliver, it creates a gap between the...
Quality is essential for a brand
Quality is essential for a brand
Quality is the primary factor that adds the most value to a brand. This quality forms the basis...
The short term is the enemy of companies
The short term is the enemy of companies
In the competitive business world, the short-term perspective can become the biggest obstacle...
Brands are economic agents to compete
Brands are economic agents to compete
In an increasingly competitive economic environment, brands are essential agents to compete and...