Blog
Branding, beyond the logo, an integral business strategy
When talking about branding, many companies automatically think of their logo, colors or visual...
The secret to success: A strong brand drives sales and business value.
In today's business world, it is easy to get lost in operational and financial details....
Ah! the important thing is to create the brand concept!
The definition of a brand goes beyond visual design or advertising messages. Es el proceso...
A brand plan defines a clear business path
For an entrepreneur, implementing a solid branding plan is not only desirable, it is critical...
Inconsistency destroys business
In an organization it is essential to be consistent between what is said and what is done. It...
Is your marketing all about promises, promises and promises?
When a brand promises more than it can actually deliver, it creates a gap between the...
Quality is essential for a brand
Quality is the primary factor that adds the most value to a brand. This quality forms the basis...
The short term is the enemy of companies
In the competitive business world, the short-term perspective can become the biggest obstacle...
