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Branding is business management, culture, and operations.
Branding is business management, culture, and operations.
When we talk about branding, the conversation focuses on logos, colors, advertising messages or...
Businesses that sell ego instead of value, a delusion
Businesses that sell ego instead of value, a delusion
Brands focused on stimulating the worst facets of the ego do not generate transcendent and lasting value, but rather a short-term distraction.
Principles of brand economics
Principles of brand economics
This document, prepared by Brand Finance, provides a structured approach to the economic impact...
Branding, beyond the logo, an integral business strategy
Branding, beyond the logo, an integral business strategy
When talking about branding, many companies automatically think of their logo, colors or visual...
The secret to success: A strong brand drives sales and business value.
The secret to success: A strong brand drives sales and business value.
In today's business world, it is easy to get lost in operational and financial details....
Ah! the important thing is to create the brand concept!
Ah! the important thing is to create the brand concept!
The definition of a brand goes beyond visual design or advertising messages. Es el proceso...