Businesses that sell ego instead of value, a delusion
Brands focused on stimulating the worst facets of the ego do not generate transcendent and lasting value, but rather a short-term distraction.
Brand Marketing Consultant
@vrordonez
@admirabrand
Brands focused on stimulating the worst facets of the ego do not generate transcendent and lasting value, but rather a short-term distraction.
This document, prepared by Brand Finance, provides a structured approach to the economic...
When talking about branding, many companies automatically think of their logo, colors or...