The situation generated by COVID-19 has led us to learn new things. For example, that in order to live better, socially and economically, other people are essential.
En mi concepción, estos retos impuestos por la pandemia nos han hecho tomar conciencia de lo mucho que necesitamos a las personas que nos rodean, física o virtualmente.
Social interaction is vital. In this forced hermit training, we have learned the importance of maintaining frequent and fluid contact with family, friends, prospects, clients and new people.
Direct and virtual contact with people is healthy and transcendental.
In my opinion, the pandemic has changed us, not totally, but somewhat.
Because we must also consider that direct contact also means contagion and disease, a great risk; from an invisible and deadly enemy.
Now, this new impetus to virtual communication, due to the confinement, is pushing us to use our capacity for learning and creativity, to get started in the fascinating and complex world of social media.
On the Internet, we can already perceive the increase of information, the search for new prospects digitally. The negative side is that the ecosystem is being saturated with poor quality communications, or focused on selling crudely, without even persuading. This is causing an opposite effect, which is not very pleasant, we have to go around in networks skipping everything we do not like.
The challenge of engaging people in digital environments is that the surfer has great power, little patience and countless offers at the speed of a click.
Being unique in an ocean of peers
It is very easy for each of us to interact in social and business meetings.
Naturally, as individuals, we use a tone of voice; our body helps us by our clothing and hairstyle. We discuss topics of interest with a tone of voice and a set of words. We gesticulate, laugh and behave.
Well, somehow this has to be transferred to the digital world, to define why we are unique.
And this effort should be reflected in the tone of communication, design style, images, and colors. These will reinforce the identity and message.
Knowing how to communicate
Internet users can easily detect what catches their attention, and also what does not.
It is true that it is impossible for all Internet users to follow us or be interested in the topics, but it is possible to attract a group of people and grow the audience.
This will require profiling the type of tribe you are looking to motivate, understanding their tastes and motivations.
Users have the expectation that you are well informed on the subject, that the criteria expressed will help them form their own.
You must also have a charismatic and empathetic style, which opens the doors of people’s hearts and minds because they feel well treated and understood.
The following is a non-exhaustive list of what it is advisable to do on the network.
- To present a subject of interest.
- Knowing how to attract attention when communicating.
- Produce good texts, images or videos.
- Proper scheduling
- Interactuar constructivamente con los usuarios.
The better you define a unique character and personality, the more likely you are to connect with a group of people. People who are interested in us.
Correct use of technological tools
Like any activity, the publication in:
- YouTube
- etc.
It requires certain steps and protocols, an operating logic.
But in addition to that, it is necessary to produce with vector and pixel image programs such as Adobe Illustrator, Adobe Photoshop or video programs such as Da Vinci Resolve and Adobe Premiere or others.
A menudo, hay que tener una cámara que pueda hacer buenas fotos y vídeos, equipo de iluminación y micrófonos.
I will not expand on this third point because it is very broad, but I do want to outline the range of qualities and skills that must be added to have a presence on the network.
We will be able to choose only a few, which is the most advisable, and start the adventure of navigating the digital universe at one or a few specific points.
