For Google Ads, there is a tool called Google Ads, which helps organizations, companies or individuals to advertise their products or services.
And Google Ads will show those ads when people are browsing the web.
The ads may appear on the search network, on Maps, and on the sites of its partner network.
Payment on the platform is by results when, for example, people perform an action by:
- Click on an ad
- Visiting a web site
- Asking for directions to a store
Given the current pandemic conditions, it seems sensible to jump into opening a Google Ads account, run the ad, fund it and wait for results.
This is not recommended.
Mistake no. 1
Usually, people who are not familiar with the Google Ads platform, when creating an account, are sent to a simplified version called “Smart Campaigns”. It is true that it is much easier to create an ad campaign in Smart Campaigns, the variables are reduced to a minimum, and the configuration is made easier.
But this comes at a cost:
You have less control over each point of the campaign. With the risk of much higher campaign spending.
And that suits Google. It sells more.
But it is very possible that your cost will increase and you don’t know how to reduce it.
The platform, in its “Expert” version of Google Ads, gives the facility to manage granularly your Google Ads campaigns.
- Daily expending
- The bidding for each keyword
- Negative keywords
- The geographical area by zones or radius
- The messages of the advertisements and their descriptions
- The type of audience
- And many more…
However, setting up an ad campaign in Google Ads is not everything, it is necessary to know how to read the data over time and optimize it. To increase the return on investment (ROI) by focusing on the most productive formula.
It is true that not Google Ads has a learning curve that requires effort, but in this increasingly digitized world, it is well worth giving it some time that will pay off.
