There is no doubt that it would be a mistake not to develop the digital marketing area in an SME.
People, our potential customers, are connected to the Internet.
Do you know anyone who doesn’t have a cell phone these days?
Sus prospectos, los míos, utilizan sus teléfonos, tabletas y computadoras encontrar lo que necesitan.
According to the “Digital 2022 Global Overview Report” for Mexico, 98.5% of the population in our country owns a smartphone, and uses the Internet 8 hours and 55 minutes.
The main reasons Mexicans use the Internet are:
- Finding information 75.3%.
- Research how to do something 72.2%
- Being in touch with friends and family 69.6%.
- Review news and current events 64.4%
- Education and studies 63.3%.
The above data shows the opportunity at the forefront: people use the network to get information and, if necessary, to make decisions.
Now, there are many tools available to have a presence on the Internet, but just to mention a few:
- Own website
- Google My Business
- YouTube
- Telegram
- Mailing (MailChimp, ConvertKit, Hubspot, etc.)
Underlining that a website is essential for search engines such as Google, Bing and Yahoo to integrate the company’s data and information into their directories.
A web site to give results requires that it is designed and built with quality technology through:
- A solid brand
- Attractive design and adaptable to mobile phones (responsive)
- Clear and convincing messages
- Friendly and useful information
- Reliable and secure technology platform
- A fast server
In the process it is also highly recommended to subscribe to directories, some of them are usually specialized, in Mexico we could list some of them:
At the same time, you could also consider investing in Google Ads and Facebook Ads, which are compelling outreach tools, and are activated almost immediately upon payment. They can channel prospects that already have an interest and are actively on the network looking for solutions.
Then the size of what digital marketing means becomes clearer.
Coordinately integrate elements that help the company to generate valuable records of its existence on the Internet, strengthen its image, generate trust and facilitate contact.
If properly executed, it will make it easier for Internet users to understand the company.
And this is how potential customers will start making contact through the possible ways we provide them with:
- Phone
- Facebook Messenger
- Physical address, etc.
The Internet is also called the Web, or the web, the spider’s web because it is an extremely complex network, which in its power makes it easy for companies to be their own promoters, if they understand how to do it properly.
If SME managers want to extend their commercial capacity, implementing a digital marketing strategy would be very useful for them.
Understand that doing so requires knowing what to do, at what time and with what tools. Be patient and persevere because results are not capitalized instantly.
From our perspective, the digital marketing department should already be like other areas of the company: production, accounting or customer service; an essential area, professionally managed, operating in coordination and generating benefits to the business.
The world will become more and more digital, its very evolution will not only put pressure on understanding how it currently works, but also on adapting and learning how to skillfully use the new.
