PROJECT
Tecnológico de Monterrey
CHALLENGE
To offer a comprehensive overview of the elements to be taken into account to maintain a good online reputation.
Taught at the International Competitiveness Center at the Querétaro Campus of the Tecnológico de Monterrey.
Categories
- Diploma in Branding and Online Reputation
PROCESS
The general basics of branding, applicable to any business situation, were established, and then the main points to generate and maintain a good online reputation were developed.
Victor Raúl Ordóñez provided clear and very useful information for our students.
