PROJECT
Shipper – leader in logistics
CHALLENGE
Generate a name and identity for a logistics company without falling into common and easy places.
Categories
- Naming
- Logo
- Tagline
- Vehicles
- Identity guidelines
- Website
PROCESS
Knowing that in Mexico most companies make the mistake of naming themselves similarly, we sought to give them an identity and name that would facilitate their industry and internal values.
They were able to integrate the vision I had in design and communication.
