PROJECT
Coppasa – export sugar
CHALLENGE
In 2006 an entrepreneur from Monterrey gave us the opportunity to help him develop a marketing and branding system for his export sugar confectionery company.
Categories
- Brand strategy
- Naming (3)
- Identidad (4)
- Print Design
- Websites (2)
- Packaging
PROCESS
Starting with a Brand Building Study, a complete communication and identity system was developed for the Coppasa brand. At its peak, Coppasa exported 6000 tons to the United States.
We had the challenge of exporting sugar from here in Monterrey to Kentucky and Texas.
ADmira helped us from the conceptualization of the business process, to the development of the brand, and the launching of the Internet.
