In business networking is essential to make yourself known, as a person, and the company you represent.
Reaching out to the right social circles is vital to get them to know us personally and the brand.
And from there, actions are planned.
Join business associations, attend social groups to meet people, maintain regular contact with family and friends.
Seeking to meet people, interact, publicize the company, its products and differential factor.
Connecting and informing, this is basic and transcendental.
Why is it important?
Because when you know and understand what we do and are memorable, you will be remembered as a person and as a company.
- Who we are.
- What we do
- What makes us special
It is to build is an interconnected network. Create direct relationships with many of them, knowing that the network that will extend beyond them and can be exponential.
There is a saying that it only takes five links to connect with anyone in the world.
A series of links that could have a cascading effect proportional to the quality of the network we have generated.
Something similar happens with websites.
In the Internet world, the task of popularizing a website, or specific pages of a website, is called SEO, or Search Engine Optimization.
That is, that Google, Bing and Yahoo!, mainly, have the information of the website and its pages.
So that when someone does a search on the Internet, if it is related to the information on the website, it can appear in the list of results.
SEO comprises a series of tasks that must be done inside the website. But also outside the website.
A website without SEO is like a house without address data. No one will find it.
The problem is that we see beautiful web pages, and when we analyze them we realize that they are almost at zero in terms of SEO.
And that is the responsibility of whoever builds the page.
It is true that it must be attractive, with a good design, but also have a good wording of your offer, and technically connected with search engines and internally configured to provide your relevant information, page by page.
SEO tasks are essential, ongoing, and, as I mentioned, internal and external to the website.
There are countless books dedicated to the subject, and a cloud of support tools to help polish the results.
The breadth of the topic exceeds the limits of this article, and the main thing is to understand that the popularity of a website has a simile to socializing: it is necessary to have the right connection.
Search engines must have our information.
Mainly Google, which has a penetration of 93.75% in Mexico.
The connection is technical, and the content is also a combination of the ability to write appropriately for people and search engine registrations.
The connection is technical, and the content is also a combination of the ability to write appropriately for people and search engine registrations.
A site must have an attractive point and fluid and fast navigability, both on desktop screens and on tablets and smartphones, and at the same time active links with search engines, allowing them to be found more easily by Internet users.
