There are people who are extremely sociable, have a natural ability to contact others and strike up conversations, or just say hello for the sake of giving a sparkle to the moment.
They are more adept than average at getting around the obstacles that people have created with their character.
In an instant they already said, or did the right thing to start a conversation, or a polite gesture of courtesy that could be the beginning of a future conversation.
With an outstanding gift, they understand human nature, and how emotions flow that open the soul.
They create the right link at the right time.
I think we all know people like that on a personal level, we distinguish them easily, and as I mentioned, we remember them with pleasure. If by chance we meet them at a meeting or a similar moment, we would seek to be close, enjoy their company and the atmosphere they generate.
Similarly, in the digital world, there are people and brands that know how to use platforms such as Instagram, Facebook, Tiktok, YouTube or messaging, such as WhatsApp. They find their way to the people, their messages are interesting, funny, challenging…
At ADmira we are frequently in networks, it is part of what we do, and we find, just like in the digital universe, companies and people that flow with their audience, where there is a back and forth of information and interest, conversations that create links and hopefully establish a business relationship.
Digital tools have their own logic and language, just like groups of people, their own ways of interacting, their own slang, their own signs and rhythms that strengthen camaraderie and create a fraternal atmosphere.
And to be successful you have to know how to use them.
We all come across daily direct and insipid posts trying to sell. Lacking spark, clumsy and bold. Not wanting to be interesting in any way, just sell, sell, sell.
We web surfers have been transformed, we know how to detect with greater precision the vulgar salesperson, the one who is not interested in us, the one who cares about closing the sale, not so much about the person.
And to that we react digitally with our contempt: we cancel it, we block it, we delete it, we unsubscribe, we stop following it. Something that removes it from our channels, from our sight, forever.
Keeping the attention of cybernauts nowadays is a challenge, because you have to attract attention by being interesting, useful, fun…
However, not all formulas work, not all styles work, but each brand, each person, has to understand what their audience is and what is the best way to communicate.
And it’s often a matter of trial and error, not always finding the right tone, graphic style, themes, frequency of publication, which platform to use, etc., the first time.
Hyperconnection offers us great advantages. Almost instant access to information and the possibility of having our own communication channels, to an audience or person to person.
The distance, in my opinion, is in the mind, in trying to understand this logic, the digital one, and make good use of it. Not expecting it to work as in other, more traditional, worlds of life.
Because social networks can make factors such as lack of mastery in managing them more noticeable, and that generates a counterproductive effect.
In my opinion, the challenge for most entrepreneurs and consolidated companies is to enter this digital universe and learn to manage some of its tools in such a way that they generate possibilities for interpersonal or business connections.
It is understandable, it is complex, there are many factors to consider, as well as the skills you need to have such as research, writing, design, analytics of each platform.
But consider that this is the trend that surrounds us, and not doing so ensures that we do not belong to the digital universe.
