On February 21 I received by email the link to access: Digital 2022 Mexico, the essential guide to Internet connection behavior published by We Are Social and Hootsuite.
This is the report for Mexico, which is part of a larger report from around the world, and contains very useful information for businesses and institutions.
Through the data, it opens the possibility for each company or entity to plan more timely and focused marketing actions, to make a more timely use of resources.
By: We are Social and Hootsuite:
https://datareportal.com/reports/digital-2022-mexico
“Report on the behavior of people on the Internet in our country, and most countries in the world.”
As previously mentioned, this document can be very useful to make better decisions on how to use an organization’s digital assets and plan communication schemes.
This is because it is common for many companies that, given the wide range of options available to them and the lack of data, they do not have a firm basis to support their actions when choosing what to do in the digital world.
One consideration: in this article we will only address initial data from the report, which is very extensive. In a subsequent issue we will analyze digital platforms in particular.
And let’s get to the data:
DIGITAL GROWTH
The first four figures open the big picture: Mexico’s population grew by 1% last year, with a total of 130.9 million Mexicans to date.
However, cellular connections increased +2.3%, Internet users +3.8% and active social media users by +2.5%. This reflects a growing trend towards digitalization.
Device ownership
In this second table, we report the ownership of devices owned by Internet users between the ages of 16 and 64.
The first data is overwhelming: 98.5% have a smartphone, against 69.6% of desktop computers, which tells us which are the ways in which Mexicans prefer to connect to the network.
DAILY MEDIA TIME
In the previous one, the figure of 8 hours and 66 minutes of daily Internet use and 3 hours and 20 minutes using social media gives a clear definition of where people’s attention is focused.
GENERAL DESCRIPTION OF INTERNET USAGE
Of the total number of Internet users in the country, 96.87 million people, 74% of the total population, increased by +3.8% in 2021, reinforcing the idea of the very high use of cell phones, 95.1%. These data show that Mexicans are in a large proportion on the Internet and that the trend is growing and greater than the increase of the population.
Main reasons for using the Internet
Now, by analyzing the data in the previous tables and this last one, it is possible to have an initial, clearer notion of how the network is used in Mexico.
The highest percentage, 75.3%, is for finding information, with researching how to do things in second place.
And other positions are very interesting, such as education and study, with 63.7%, researching brands, 61.1% or researching places to travel with 48.4%.
The challenge
Each communication or advertising project has its own particularities, and it is the responsibility of the leaders to make the best decisions.
The digital world is vast, technically complex and demanding of prompt and quality attention.
Therefore, putting together the set of tools that will support the digital deployment of an institution or company will require further analysis, and the allocation of resources and quality time to be able to project better results.
Link to the report: https://datareportal.com/reports/digital-2022-mexico
