- Naming
- Logo
- Tagline
- Brand messages
It is the foundation of a brand’s existence and reputation.
- Brochures
- Infographics
- Banners
- Signage
- Posts
Tools that support operation
- Design
- Optimization
- Content
- Redesign
- Analytics
An essential space on the Internet, open around the clock, to provide information about the company.
- Brand guidelines
- Typography
- Color
- Physical guide
- Digital guide
- Print guide
Regulations that allow for a consistent brand image and message.
- Data collection
- Documentation analysis
- Brand asset assessment
- Consistency assessment
Evaluation of the number, quality and consistency of brand marketing assets.
- Audiences
- Messages
- Analytics
- Schedule
- Budget
- Management
Strategy, tactics and coordinated actions to address the market.
- Business objectives
- Marketing objectives
- Brand type
- Buyer personas
- Brand statement
- Brand essence
- Communication channels
Plan that comprehensively defines a brand; concept, design and deployment system.
- Situation analysis
- Goals
- Strategy
- Brand messages
- Budget
- Responsibles
Guide of the company that specifies the methods to approach the market.
- Value proposition
- Customer profiles
- Revenue sources
- Channels
- Key activities
- Costs
Guide of the company that specifies the methods to approach the maket
