BRAND STRATEGY
- Naming
- Brand Identity
- Tagline
- Brand strategy
- Pitch deck
- BTL
- Plantillas
People buy brands, not products
The entrepreneur knows that he needs a brand for his business, although he usually concentrates on the logo, and leaves aside areas that are more important for the development and growth of a brand in the market.
Moreover, in companies and institutions, when talking about brand, it seems that everyone has their own definition, and in a different language, which when trying to reconcile the criteria to translate them into a congruent commercial and positioning strategy, becomes a complex, if not impossible, task.
The best managed brands tend to have a focus on the outside of the company or institution, on the audience, supported by internal congruence.
They create an effervescence focused to serve and communicate.
The first part, to serve, refers to defining and implementing what the organization delivers to the customer: products or services.
Communication is a more complex task to coordinate harmoniously, because it encompasses the definition of who the brand is, how it presents itself to its audiences and what internal and external (marketing) communication mechanisms it uses to achieve it.
At a time when competition has become more complex, having a branding system that integrates the business vision, processes and marketing is vital to enhance the chances of success.
People buy brands, not products.
FAQ
¿Branding?
Branding is the creation of a unique name and image of a product or service in the consumer’s mind.
How does branding help my company?
Is the branding process complex?
Si el equipo que se encargue del proyecto tiene la visión, los pasos siguientes tienen altas posibilidades de lograr un gran resultado. El proceso de branding es complejo si no se le da tiempo y concentración de calidad.
Ok, but are trademarks used to do business?
Is it necessary to create many brand assets?
This depends on a number of variables: the size and scope of the market, its price level, the vehicles selected to reach your audience, the level of competition, local economic variables, available resources.
Each project is unique.