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Ah! the important thing is to create the brand concept!
The definition of a brand goes beyond visual design or...
A brand plan defines a clear business path
For an entrepreneur, implementing a solid branding plan...
Is your marketing all about promises, promises and promises?
When a brand promises more than it can actually...
The short term is the enemy of companies
In the competitive business world, the short-term...
Brands are economic agents to compete
In an increasingly competitive economic environment,...
Artificial intelligence, branding and marketing
En la actualidad, la gestión de estrategias de...
Business integrity, a prerequisite for success
Integrity in business drives the success of the entire...
Your business on the Internet, five key steps
In today's business context, web presence has acquired...