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Ah! the important thing is to create the brand concept!

The definition of a brand goes beyond visual design or advertising messages. Es el proceso central...

For an entrepreneur, implementing a solid branding plan is not only desirable, it is critical to...

In an organization it is essential to be consistent between what is said and what is done. It...

When a brand promises more than it can actually deliver, it creates a gap between the expectations...

Quality is the primary factor that adds the most value to a brand. This quality forms the basis of...

In the competitive business world, the short-term perspective can become the biggest obstacle to a...

In an increasingly competitive economic environment, brands are essential agents to compete and...

In the Latin American context, specifically in Mexico, the lack of development of a large number...

In a world where attention is a precious and fleeting commodity, visual communication has become a...

Demystifying Digital Marketing: More than a Switch, it’s a Continuous task. In the...

En la actualidad, la gestión de estrategias de marketing digital se ha vuelto un desafío cada vez...

Integrity in business drives the success of the entire enterprise Integrity, a core value in any...