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The secret to success: A strong brand drives sales and business value.
In today's business world, it is easy to get lost in...
Ah! the important thing is to create the brand concept!
The definition of a brand goes beyond visual design or...
A brand plan defines a clear business path
For an entrepreneur, implementing a solid branding plan...
Is your marketing all about promises, promises and promises?
When a brand promises more than it can actually...
The short term is the enemy of companies
In the competitive business world, the short-term...
Brands are economic agents to compete
In an increasingly competitive economic environment,...
Artificial intelligence, branding and marketing
En la actualidad, la gestión de estrategias de...
Business integrity, a prerequisite for success
Integrity in business drives the success of the entire...