Therein lies the great challenge in communication.
Relying more on the most common or traditional methods and media so far seemed like a better way to get noticed, generate leads and sell.
The atmosphere that is generated when two people meet directly is unparalleled. Interaction can be more fluid, giving permission to explore mutual interests or points of connection that open up opportunities.
Conversations have long been essential in forging bonds between people.
Therein lies the great challenge in communication.
Therein lies the great challenge in communication.
Today the change is important.
The mask is indispensable, so we no longer see the facial expressions of our interlocutors.
We avoid being within five feet of another person.
No kisses on the cheek, no hugs.
Public places have flow restrictions.
People have learned that it is possible to work with the technological tools we have at our disposal. Zoom, telephone, WhatsApp, Facebook, email, and so many others. We avoid traveling and spending, although we also miss out on personal contact.
Today, things have changed.
Networks are becoming saturated.
We all want to say something, to get attention, to gain an opportunity.
And in that privilege, almost universal that we all have, so: publish, publish, publish.
This has several readings.
The most positive is that there are a lot of people learning, finding their place in the network, sharing what they know.
The not so positive side is that there is a good part of the new Internet advertisers, who do not know the guidelines on how to do it.
And it is that in the network one should not be like a market merchant, to shout (virtually) as loud as possible our offer, without perhaps offering something of interest to people. Sell, sell, sell.
What this situation has done is that people are learning to avoid, in the digital world, anyone taking our attention.
We are more adept at avoiding information that is irrelevant to us.
Therein lies the great challenge in communication.
Each platform has its own logic, so they cannot be managed in the same way.
What is our recommendation at ADmira?
- Openness and willingness to learn
- Patience
- Make a plan
One of the great challenges in digital marketing is to understand that there are a good number of platforms and each one has a particular use. They require a good dose of effort and not all of them are used in the same way.
So the recommendation is to learn about digital marketing, understand how it integrates with traditional marketing, and define a work plan that considers the short, medium and long term.
Here are some sources that may be useful to you:
https://rimayperu.com/marketing-blog/como-integrar-su-marketing-tradicional-y-digital.html
https://www.ttandem.com/blog/que-es-el-marketing-digital-y-cuales-son-sus-ventajas/
https://www.iebschool.com/blog/que-es-marketing-digital-marketing-digital/
